To get a GTIN exemption on Amazon, submit a request through Seller Central by specifying why the product lacks a GTIN and providing supporting images and documentation; processing usually takes up to 48 hours.
- Private label, handmade, unbranded, or bundled products often qualify if they do not already have a GS1-registered barcode.
- Parts, accessories, and custom bundles without manufacturer-issued GTINs are also typically eligible.
- Collect product name, brand (use “Generic” if unbranded), product category, and 2–9 clear images showing all sides without barcodes.
- Log in to Seller Central, go to "Inventory" > "Add a Product," select “I’m adding a product not sold on Amazon,” and fill out the identity section with relevant details.
- Check "I don't have a Product ID"; if eligible, an “Apply now” button will appear—complete the exemption form and upload required images.
- Submit the request; you’ll be notified via email within 48 hours about approval status, or you can check in your case log.
- Ensure brand and category details match packaging exactly.
- Product images must clearly show no GS1 barcode or branding (for “Generic” listings).
- If reselling branded goods without GTINs, obtain a letter from the manufacturer confirming no GTIN exists and granting permission to list. amazon seller gtin exemption amazon seller apply for gtin exemption amazon gtin apply