Product research
A product is more than demand.
A viable decision must connect customer demand with competition, fees, landed cost, compliance, supply evidence, capital, and your ability to operate the product responsibly.
Market fit
Demand, competitive intensity, differentiation, seasonality, and realistic selling price.
Economic fit
Landed cost, marketplace fees, fulfilment, returns, advertising, working capital, and margin.
Risk fit
Compliance, restricted-product exposure, supplier evidence, claims, intellectual property, and account risk.